There are a lot of things that influence our lives. Technology, religion, politics, economics, music, and media are all ways our lives are influenced daily. Our news feed on Facebook dictates what we are exposed to in our social circles. Our cell phone notifications alert us to new emails and direct messages. Before we get out of bed, we are already media saturated. Not to mention, the radio programming we listen to during our morning commute, or the billboards we see on the way to work. We are unconsciously being manipulated. We have brand aversions created by subliminal marketing. All these things leave an impression on us. We must be mindful of what we allow to influence us. We must deliberate in what and whom we allow in our sphere of influence.